My Quit Route, the evidence-based digital smoking cessation platform developed by Breaking Free Group to enable Local Authorities and CCGs to increase smoking rates, has been commissioned by the combined Public Health Directorate of Bedford Borough, Central Bedfordshire and Milton Keynes to strengthen and augment its Stop Smoking Service.
Residents across all three areas will now be able to download the ‘My Quit Route’ app. This provides smokers with 24/7 access to personalised support that optimises their preparation to quit and then, after their quit date, gives them proven behaviour change techniques to help them stay smoke free.
This implementation in Bedford, Central Bedfordshire and Milton Keynes builds on the adoption of ‘My Quit Route’ by Medway Public Health. In Medway, the solution has been integrated into an innovative digital smoking cessation service and commissioned alongside ‘Lower My Drinking’, Breaking Free Group’s digital platform for preventing alcohol harm.
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