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New Smoking cessation programme aimed at Justice sector launched by Breaking Free Group

Breaking Free Group has launched the world’s first digital smoking cessation programme developed specifically for use in prisons.

"Breaking Free from Smoking", which complies with NCSCT and NICE clinical guidelines, is based on the Group’s proven digital health platform. This technology has been demonstrated through an extensive series of peer-reviewed studies to be effective – in both custodial and community settings – in reducing substance use (including tobacco) and substance dependence, and improving mental health and quality of life.

Containing 26 evidence-based behaviour change techniques, Breaking Free from Smoking helps offenders prepare to quit tobacco by shifting their underlying mindset and maximising their motivation, and then abstain from nicotine through the critical 4-week period following their nominated quit date. It is designed to be used either as a stand-alone intervention or in conjunction with nicotine replacement therapy (NRT), medication or e-cigarettes. 

Glyn Davies, Service Development Director at Breaking Free said, "Working as we do with the National Offender Management Service, we were made aware of the significant challenges building across the prison estate about the forthcoming smoking ban.  Breaking Free from Smoking builds on our proven success in addressing alcohol and drug misuse in prisons by offering offenders a valuable new treatment option for nicotine dependence. As well as being ideal for those who want to quit tobacco without any nicotine substitute, it will enable powerful combination therapy when it is used alongside NRT, medication or vaping.”           

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