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Breaking Free Group retains its place in Innovation index

Breaking Free Group has retained its place in the annual Intellectual Property 100 League published by a leading national magazine, BQ Daily.

The company, which recently was commissioned to created the world’s first online smoking cessation programme in prisons, in partnership with the Ministry of Justice and NHS England, has had another impressive year of product innovation and ideation.   Its core product, Breaking Free, is an evidence-based addiction treatment programme enabling people to overcome alcohol and drug dependence. By tapping into the rapidly growing digital health market, the company aims to use its web-based treatment programmes to complement existing healthcare services in the public sector and beyond.

Breaking Free Group, which recently celebrated its sixth anniversary, was shortlisted for Britain’s first ever intellectual property league (IP100) after undergoing an assessment and qualifying in five key IP categories including brand and reputation; patents, software, critical databases and trade secrets.

The IP100 is a ranking of companies based on rating their strength and track record in exploiting their IP assets. It highlights the ability of firms to protect and manage IP as an asset, and can provide a competitive advantage to increase overall business value. Breaking Free has, to date, had a total of 12 academic papers published, supporting the robustness of its innovative programmes for both community use (Breaking Free Online) and health and justice settings (Breaking Free Health & Justice).

Clive Bawden, Commercial Director of Breaking Free Group, said: “We are delighted to retain our place in this year’s national IP100 League. It is fantastic to be recognised as an innovator in business".

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